JVC turntables, cartridges and Mastering System (advertisement, Feb. 1980)

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The best records you own were probably cut on our Mastering System.

Now you can get the turntable and cartridge designed by the same engineers.

One reason discs from labels like Telarc and Mobile Fidelity sound so good is also the reason JVC's finest limited production turntable and cartridge are showing up in prestigious salons alongside Winn, Linn-Sondek, Denon and Koetsu: JVC research.

The JVC Lathe Drive. At our Cutting Center in California, we discovered that even in a state-of-the-art mastering lathe, such as the Neumann, its turntable revolution is slowed slightly when cutting deep grooves, an effect considerably magnified by the demands of digital masters and half-speed mastering.

This hesitation of even the massive Neumann platter and the resulting wow were corrected with a JVC logic-controlled DC drive motor which assesses its rotational speed five thousand times per second, and then compensates instantly.

The JVC Turntable Drive. The same rotational drag is again encountered in playback of heavily modulated grooves. While no belt drive is capable of compensation, the Phase Comparator logic system in the QL-10 virtually eliminates these instantaneous pitch variations and the audible textural colorations which result, while still allowing variable pitch in 1Hz increments without defeating the quartz monitoring circuitry.

The JVC Cutting Stylus. To complement our lathe drive system, we developed a special cutting stylus made from solid diamond, a first in the industry. The stylus has an extremely sharp cutting point (one micron radius) with highly polished facets. The result is extended high frequency response, better definition and reduction in distortion and surface noise.

The JVC Cartridge. The MC-1 moving coil cartridge brings an equally fresh approach to playback.

Instead of a cumbersome coil, the MC-1 employs a tiny "printed circuit" weighing less than 1/100th of a typical wound inductor, enabling it to be placed considerably ahead of the pivot, just millimeters from the diamond Shibata stylus.

Reductions in cantilever whipping, ringing, resonances and crosstalk have led us to the conclusion that the MC-1 is simply capable of extracting more music from well cut grooves.

The JVC Laboratory. Only a company with a research facility large enough to undertake the redevelopment of mastering technology could have undertaken such a dramatic rethinking and execution of disc playback technology as well.

Yet, our size is so inversely proportional to the number of QL-10's we can laboratory fabricate that it may very well be the rarest production turntable on the market. A "spare no-expense" indulgence enabled by our sheer size! The Selected JVC Dealer. We invite you to audition the QL-10 and MC-1 alongside the best turntables and cartridges in the world. While subjective comparisons are inappropriate for us, you are free to test our somewhat bold assertions at selected audio salons across the U.S. If you feel you'd appreciate such a comparison and the price hand built technology demands-call us for the location of your nearest JVC Professional Audio Representative.

Then call or write Vic Pacor, Pro Audio Sales Manager, who is personally interested to hear how you feel about our assertion that being the undisputed leaders in mastering technology will ensure our future leadership in disc transcription, too.

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Updated: Friday, 2017-01-27 11:53 PST