We could save money by making one driver do in many systems. Some companies do. But at AR we design each driver for the individual operating level of each speaker.
Acoustic Suspension design requires a strong, sealed, air-tight cabinet. So we check every enclosure paying special attention to glue, joints, and bracing.
Many reputable speaker manufacturers buy some, or all, of their insides from outside suppliers.
While there's nothing inherently wrong with putting a Frammas woofer and Tekamaki tweeter with a Schenklocker driver, the quality of the parts is out of your hands.
AR builds nine speaker systems. Every driver in every system is designed, built and tested in our own plant.
We do it right.
Every AR speaker goes through more than 70 different quality control tests and inspections before it leaves the factory.
At AR, however, our only business is speakers. We have both the time and the dedication to build and inspect every driver ourselves.
From the design room to the packing room.
That's why we can confidently say that the end product will do exactly what it's designed to:
-----------125 This coil of wire (it's called a choke) is part of an AR crossover. Winding it on a ferrite core would save copper and money We use only air-core chokes for better performance.
The AR speakers sell for from $90 to $900. Each one is the standard of what a speaker in its price range should sound like.
AR uses magnetic fluid to cool high range drivers. As a result, you can pump more power through today's AR's without overheating.
AR gives you a full (not limited) 5-year Warranty on parts, labor and performance to within I dB of design specs.
Produce pure accurate sound that will enthrall you in the showroom. And forever more.
(Which is not an idle promise. The AR warranty promises, among other things, that your speakers will perform within 1 dB of design specifications for 5 years. Check the warranty for details.) So next time you're shopping for speakers, look for the ones with the AR nameplate.
It stands for a lot.
A lot more speaker for your money.
"Truth in Listening"
"Truth in Listening" 10 AMERICAN DRIVE. NORWOOD. MA.02062 USA 1981 IN CANADA BY A. C. SIMMONDS AND SONS LTD. AND IN AUSTRALIA BY W. C. WEDDERSPOON PTY. LTD.
(High Fidelity, May 1981)
Also see:
Jensen speakers (ad, May 1981)
Technics by Panasonic -- SL series turntables (ad, Nov. 1977)