TDK cassette tape (ad) (June 1974)

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--- anatomy of the total performers ---

If you take apart one of TDK's new Dynamic-series cassettes, you might think it looks pretty simple. Five screws. Two hubs. A length of tape.

Two rollers. Two cassette shell halves. A few other parts. What's so complicated about that? Plenty! Unlike open reel tape, a tape cassette becomes an integral part of your recorder. Not just electromagnetically, but also mechanically. So in addition to good sound reproduction capabilities, a cassette must be an absolutely precise mechanism.

It took years of research, development and testing to produce the present-day TDK cassette. The result is a unique combination of superior electromagnetic characteristics and mechanical precision that make TDK cassettes completely compatible with any cassette recorder. And it permits them to deliver total sound reproduction and mechanical performance unequalled by any other cassette you can buy today.

Take the tape, for example. TDK cassette tapes are coated with exclusive formulations of ferric oxide powders in special binders, using proprietary TDK methods which result in the most desirable electro magnetic characteristics. Not just full-range frequency response and high-end sensitivity, but the proper balance of all the other characteristics essential to the faithful reproduction of "real-life" sound. Like high MOL (Maximum output level).

Broad dynamic range. Wide bias tolerance. High signal-to-noise ratio.

Low modulation and bias noise. Low print-through. Good erasibility.

The housing is precision-molded of high-impact styrene. The transport mechanism uses tapered and flanged rollers with stainless steel pins, all-felt pressure pad, silicone-impregnated liners, and two-point hub clamps. Features first introduced by TDK. And all parts are manufactured to extremely fine tolerances to as sure trouble-free operation and to resist jamming, stretching, warping arid tangling.

What does all this mean to you? Just that when you record on one of TDK's new Dynamic-series "total performer" cassettes, you can be sure of getting everything! All the highs and lows. All the important harmonics, overtones and transient phenomena. All the natural richness, fullness and warmth of the original performance. Plus reliable, trouble-free mechanical operation.

So look for TDK's total performers at quality sound shops everywhere.

For sound you feel as well as hear, discover the dynamic world of TDK!


TDK ELECTRONICS CORP.

755 Eastgate Boulevard, Garden City, New York 11530, USA

Also see:

Leslie Speakers (ad)

Technics by Panasonic (speakers) (ad)

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