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The reader survey cards are coming in. We are very happy with the response so far. Our data processing people tell us that if cards continue to come back at the present rate we will have a quite accurate picture of our readers and a very good idea of what they need and want. Keep those cards coming! We don't have hard results tabulated as yet, but several general trends seem to have become apparent. The first is--those of you who advertise do more business and have had more of an increase in business in the last several years. Second--those who have more broad-based sales and service activities are doing better than those who do not. Many of the television-only shops have suffered a decline or only held their own, while those with more diversified activities have increased their business. One other factor, to be fair, seems to enter here--apparently more of the one man shops are TV only, and these often can only handle so much business. The same may apply to those in audio, auto sound, commercial sound, and other specialties. Quite a number of you, even in very small shops, do seem to be quite diversified in your activities and interests -that's great. Like the old timer who wrote us (Letters column this month), don't let the new technology scare you and don't think you can get along without understanding it. He says he is not going to let it get him down and don't you do so. Just because you have two, five, ten or over twenty five years in as a technician doesn't mean you can't learn something new -or don't have to! We've noticed some other things, too. Not too many of you are in two-way radio. It is a growing field; perhaps it is hard to gain a foothold, though, against factory service operations. CB radio is of very little interest to anyone. A few of ET/D's readers do some CB work; none seems to be a CB specialist. That balloon really did burst. Electronic games are not as big a factor as we at first thought - but there are several million of them out there, reportedly 2.5 million Atari’s alone. So between the home games and the commercial games--the manufacturers of the commercial games can be quite cooperative if you wish to repair them--this could be a profitable area for some of you. Keep those cards coming in; it's not too late even yet. Thank you. Sincerely, Walter H. Schwartz, Editor (Duluth) (source: Electronic Technician/Dealer)
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