Discwasher -- record care (1977 Audio magazine ad)

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Select what you want in a record cleaner.

- Convenience in use and storage.

You shouldn't need a separate shelf, elaborate motions or an act of Congress to clean your records. A comfortable, hand-held instrument that works best on a rotating turntable is ideal.

- Effectiveness against micro-dust.

Tiny, invisible dust particles hide in delicate record grooves and can be ground into the vinyl. Only a slanted (directional) fiber using special ultra-small fiber tips can scoop up, rather than rearrange, this micro-dust contamination.

- Effectiveness against chemical contamination.

Fingerprints and vapor-borne oils will deposit into channels of a record groove. Such contamination hides from adhesive rollers and all dry cleaning systems. Only a special fluid plus micro-fibers can safely remove such audible, impacted deposits.

- Total removal of contamination/fluid.

Capillary action-the lifting of fluid by small fiber surface tension-is totally effective. You want to get contamination off the record, along with any fluid traces.

- Lasting construction.

You want quality. A record cleaner can last a lifetime. A plastic wonder can crack into oblivion-or you can purchase the hand-rubbed elegance of milled walnut befitting the rest of your audio system.

- Ultimate economy.

The value of a truly fine record cleaner is justified by the cost of replacing your record collection.

Fifteen dollars is a small investment in long-term protection.

- All of the above.

DISCWASHER, the Superior Record Cleaner.

See the finer audio sealers for a demonstration.

discwasher, inc.

1407 N. Providence Rd., Columbia, MO 65201

(Source: Audio magazine, Nov. 1977)

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