Decca phono cartridge (advertisement, Oct. 1977)

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Defog your ears ... with a Decca.

Cartridge makers are talking about how their shorter cantilevers reduce tip mass for better transient response. But just shortening the cantilever won't help much if it still pivots in the standard seesaw manner. Pivoting cantilevers cannot help but add their own friction 10 and unwanted back-and-forth movement, to the vibrations of the stylus.

These "cantilever haze" factors result in substantial loss of definition and transients available from all good recordings.

Decca MKVI cartridges use Decca's "Positive Scanning" system, meaning no cantilever in the conventional sense. The stylus is mounted on an incredibly light but strong "supercooled" armature. Its vibrations are scanned by stationary pickup coils directly above the stylus, rather than at the far end of a pivoting cantilever.

"Cantilever haze" is eliminated for unmatched realism and transient response.

The difference from other cartridges is audible enough to make the discerning audiophile feel he is really listening to his records for the first time.

Decca MKV1's also feature extra quality control to ensure excellent uniform tracking, separation and channel balance as well as flat frequency response on every unit shipped. Two models to choose between: the Gold Elliptical (tracks at 1.5 grams) at $159.50*, and the Plum Spherical (tracks at 2 grams) at $138.50*. Gold or Plum, you'll defog your ears with a Decca.

*suggested List Price

ROCELCO INC., 160 Ronald Dr., Montreal, Canada H4X 1 M8 Phone: (514)-489-6841

(Source: Audio magazine, Oct. 1977)

Also see: Decca Record Brush (Sept. 1976)

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