Shure phono cartridges (advertisement, Nov. 1978)

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Needle in the hi-fi haystack

Even we were astounded at how difficult it is to find an adequate other-brand replacement stylus for a Shure cartridge. We recently purchased 241 random styli that were not manufactured by Shure, but were being sold as replacements for our cartridges. Only ONE of these 241 styli could pass the same basic production line performance tests that ALL genuine Shure styli must pass. But don't simply accept what we say here. Send for the documented test results we've compiled for you in data booklet # AL548. Insist on a genuine Shure stylus so that your cartridge will retain its original performance capability--and at the same time protect your records.

Shure Brothers Inc.

SHURE: Manufacturers of high fidelity components, microphones, sound systems and related circuitry.

222 Hartrey Ave., Evanston, IL 60204

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fact: calling this a "brush"

is like calling this a "radio"

…we call it a Dynamic Stabilizer

...critics call it a major innovation

True, the device on the front of a V15 Type IV cartridge bears a superficial resemblance to a cleaning brush.

In reality, it is a complex, exquisitely engineered subassembly which performs several complex functions that measurably enhance the quality of record reproduction! Each one of its 10,000 conductive carbon fibers is positively grounded to discharge ever-present static electricity from the surface of your records. This eliminates static clicks and pops, as well as the tracking distortion produced by the varying electrostatic attraction between the record surface and the tone arm.

What's more, the Dynamic Stabilizer incorporates Shure-developed viscous damping that results in a uniquely efficient suspension system which maintains precise cartridge-to-record distance and uniform tracking force--even on severely warped records. The stabilizer also acts as a shock absorber to cushion the stylus in case you accidentally drop the tone arm onto the record.

Finally, the tiny carbon fibers are so fine that 10 of them can fit inside a single groove to sweep free minute dust particles.

This integrated approach to pure sound reproduction extends throughout the design of the V15 Type IV.

It sets a new standard of high trackability at ultra-low tracking forces--even on records that are warped, dusty, and charged with static.

If faithful reproduction of all your recordings is of paramount importance to you, we invite you to audition the V15 Type IV with the Dynamic Stabilizer. Or, write for the complete story (ask for AL569).

V15 Type IV...the stabilized cartridge

Shure Brothers Inc., 222 Hartrey Ave., Evanston, IL 60204,

Manufacturers of high fidelity components, microphones, sound systems and related circuitry.

(Source: Audio magazine, Nov. 1978 )

Also see:

Shure V15 Type IV phono cartridge (May 1978)

Signet dealers (Sept. 1979)

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Updated: Sunday, 2018-04-22 14:54 PST