Osawa phono cartridges (advertisement, Nov. 1978)

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When you appreciate the best.

The Satin Moving Coil Cartridge by Osawa.

A small number of music lovers have tuned their hearing to such a degree that they can appreciate the fine differences a top-quality moving coil cartridge makes.

For those fortunate few, nothing but a Satin will do.

"Light" "Airy." "Open." "Spacious." That's how Satin owners and product reviewers describe this master piece of the audio art. Here's why:

Superb stereo imaging is achieved by a single-point suspension. Extremely high output is ensured by Satin's flat 10 micron thick light-weight aluminum ribbon coil and a super high-energy magnet 1.8 times more powerful than conventional magnets.

In addition to its beautifully realistic sound, Satin has important advantages over other moving coil cartridges. The high output level, fully compatible with all pre-amps, integrated amps and receivers, eliminates the need for a noise-prone transformer or pre-preamplifier.

And since we feel that anyone who loves music enough to buy a Satin shouldn't have to suffer in silence when a stylus wears out, we've built the Satin line with user-replaceable styli. You don't have to send the cartridge back to the factory; simply replace the stylus yourself.

Your Osawa dealer has four Satin cartridges, priced from about $175.00 to $350.00. The prices may seem high, but once you've heard a Satin perform, you'll know it's worth the money.

To select the Satin cartridge that's ideal for you, ask your Satin dealer for a free copy of Osawa's "Consumer Guide to Phono Cartridges" or write directly to us.

OSAWA--OSAWA & CO. ( USA) INC./521 Fifth Avenue New York, N.Y. 10017/(212) 687-5535-9/TELEX: 236593


High technology lowers the price of high performance.

Introducing the new MP cartridge by Osawa.

With innovative engineering, Osawa has made superior cartridge performance affordable.

In the new MP cartridges, Osawa uses Permalloy to modulate the magnetic field generated by a cobalt magnet. This unique, lightweight, high-output combination ensures high signal-to-noise ratio and a freely moving stylus for perfect tracking of highly modulated grooves. You get clarity, frequency response and a dynamic range that only the most expensive cartridges can match.

The cantilever is perfectly formed (and made of carbon fiber in our top 300MP model) for high strength, low mass and uniform frequency transmission. It's supported in a special "Butyl" synthetic rubber damper to provide just enough restraint to keep the tip in the groove. Butyl is virtually unaffected by temperature and humidity, so your music won't change with the seasons.

There are three new Osawa MP cartridges, priced from about $35 to $110. Each is available unmounted or conveniently pre-mounted in the unique Osawa Universal Head Shell. Visit your Osawa dealer for a complete demonstration. When you hear the MP perform, you won't believe the price.

Be sure to ask your dealer for a free copy of Osawa's "Consumer Guide to Phono Cartridges." Or write directly to us.

OSAWA--OSAWA & CO. ( USA) INC./521 Fifth Avenue

New York, N.Y 10017/( 212) 687-5535-9/TELEX: 236593

(Source: Audio magazine, Nov. 1978)

Also see: Osawa tonearm (ad, Feb. 1980)

Osawa phono cartridges (ad, Jun. 1979)

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Updated: Saturday, 2020-01-18 21:05 PST