BENEATH THE SURFACE OF EVERY B-I-C TURNTABLE BEATS THE HEART OFA SIMPLE MACHINE.
What you see here is the difference between B-I-C Programmed Turntables and all the others.
Simplicity.
Look underneath the finest, the most expensive automatic turntables from other makers and you'll find more machinery than you see here.
The virtues of simplicity
A modern multiple-play turntable is a complex electro mechanical device, manufactured to tolerances that turn engineers' hair grey. To give acceptable performance it must operate at levels which approach perfection.
Every gear, cam, lever, pivot, spring, and moving part that can be eliminated eliminates a point of stress, wear, and possible malfunction.
Every part that isn't there eliminates a source of noise, vibration, resonance, and service problems.
Less is more
As so often happens, simplification has bred a more effective, more durable system.
The BIC 980 and 960 are the only belt-drive turntables that can play as many as 6 records in series.
The scarlet cam you see above is made of specially formulated, self-lubricating acrylonitrile. It has greater strength, durability, and dimensional stability than the zinc cams used in other machines.
The low-speed 300 RPM motor is quieter than 1800 RPM motors standard in other automatics. In life tests it has operated for the equivalent of 14 years without faltering.
So, the 980 and 960 operate with silent dependability and generate wow, flutter, and rumble numbers any manual would be proud of.
Before you buy any turntable, regardless of price, find out all there is to know about the BIC Programmed Turn tables. We'll send more information if you write to British Industries, Dept. 1B, Westbury, L.I., N.Y., 11590.
Or better yet, see your audio dealer.
When you see the 980 and 960 in action, we think you'll be impressed by what simple machines can do.
This is the 980 with solid state speed control and strobe. About $200.
The 960 is identical except for these two features.
About $150.
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(High Fidelity, Apr. 1975)
Also see:
Sansui SR-212 automatic return turntable (ad, Apr. 1975)