MAN DOES NOT LISTEN BY SPECS ALONE.
Specs and numbers by themselves can be meaningless. Take phono cartridges.
Despite the fact that this state of the art has never been higher, with wide range, flat frequency response, excellent separation and superb tracking ability taken for granted, there's still room for improvement in the sound reproduction of even the best records. And in many systems, the cartridge itself is the limiting factor. We believe Sonus effectively removes this limitation.
What makes Sonus so audibly superior? Differences in cartridges are hard to readily identify. But sensitive ears will easily recognize Sonus as having a reproductive quality that brings out the inner voices of complex musical passages with extraordinary clarity. A high definition cartridge that, because of a combination of design features, including its newly patented cantilever suspension, reproduces music with an uncanny sense of depth, ambience and realism.
So the next time you're considering an improvement in your audio system, consider upgrading your cartridge. Com pare specs if you must. (You'll find that ours are equal to, if not better than any body's.) But buy with your ears, not your eyes.
Because man does not listen by specs alone.
SONIC RESEARCH. INC., Sugar Hollow Rd.
Danbury. Conn. 06810
High Definition Phono Cartridges
(High Fidelity, May. 1977)
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