At BASF, individuality will not be tolerated.

The product of intolerance

At BASF, manufacturing a great cassette means nothing … unless every cassette is manufactured to an equal standard of excellence. Our goal is the purest, most accurate sound that tape can reproduce. Because what you should hear on a cassette is nothing more than you record and nothing less. That's what total accuracy is all about. And, since 1932 when BASF invented recording tape, that's what BASF has been all about.

Striving for a perfectly accurate, absolutely uniform product is a continuing process. We've developed new oxides, new binders, new coating and polishing and slitting methods. And our cassettes even include a Special Mechanism for perfectly consistent tape feed.

The results are evident. In Europe, where the world's finest recordings are made, all the major recording studios make their master recordings on BASF tape.

Because, where total accuracy of sound reproduction is the sole criterion, BASF is the standard.

At BASF, we're purists. Our goal is total accuracy, unchanging from cassette to cassette. And that goal is reflected in the performance of every BASF Studio Series cassette that you use.

BASF--The Purist.

Nothing less than total accuracy will ever satisfy us.

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(High Fidelity, Oct. 1977)

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