THE LOUDSPEAKER WITH A TOUGH ACT TO FOLLOW: JBL’s NEW L40.
For the past 2 1/2 years, we've been making a two way bookshelf loudspeaker called the L26. The critics loved it. The dealers loved it. The customers loved it. 250,000 times to be exact.
The smart thing to do would've been to just keep cranking out those L26's for the next hundred years.
Never change a winner, right? Not if you're JBL.
Meet JBL's brand new L40. It's the best $200 two way loudspeaker you can buy. Here's why:
The L40 has tremendous power handling capability. Don't let its size fool you. It'll play right up there with loudspeakers twice its size.
Every sound is clean and clear. Listen to the snap of a rim-shot, the crash of a cymbal. Pure. Accurate. Perfectly defined. (If you'd like the technical information on the L40, write us and we'll send you an engineering staff report. Nothing fancy except the specs.) Go listen to the L40. And ask for it by its first name: JBL. You’ll be getting the same craftsmanship, the same components, the same sound heard in the very top recording studios in the world.
If you've been thinking about getting into high performance high fidelity, we know a great place to start: JBL's new L40. It's a whole lot of JBL for not a whole lot of money.
----Ranked by the number of Top Fifty albums they produced last year, seven of the ten leading recording studios in the world used JBL to record or mix their music. They used our sound to make theirs. Source: Recording Institute of America.
James B. Lansing Sound Inc. 8500 Balboa Blvd. Northridge. Calif. 91329.
High fidelity loudspeakers from $207 to $3510.
(High Fidelity, Nov. 1977)
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