Why is the Fisher ST430 one of the world's best-selling new speakers?
Probably not because of its looks (although it is unusually handsome). Probably not because of the Fisher name (although millions of people know and trust our reputation for quality). And probably not because of its reasonable $219.95 price (although you could spend a lot more and get a lot less). No, what sells a speaker is sound, pure and simple.
And the ST430 was created to sound better than any speaker in its class. How Fisher did it is the subject of this ad.
We began with our own Model 1050 10" woofer. By itself, it does a creditable job of reproducing bass. But we added our Model 800 passive bass radiator. It's computer-tuned to the woofer and enclosure parameters, and effectively doubles bass output while reducing distortion, giving the ST430 low-end "sock" rarely found in a speaker of its size.
A Fisher Model 500 high-flux cone midrange driver delivers smooth, uncolored response in the all-important mid frequencies, and the Model 301 3" low-mass tweeter provides excellent dispersion and precise transient response for brilliant, "live" sound.
But just as important as the quality of the individual drivers in the ST430 is the way they are matched and interfaced. There's no "textbook formula" for this phase of speaker design; it takes decades of experience, tireless experimentation, and hundreds of hours of evaluation with trained ears and sophisticated equipment to produce an optimum design. Most speaker companies simply don't have these resources available (which accounts for the dozens of high-priced speakers on the market ST430 that can't match the ST430's sound). So if you're looking for outstanding value in a medium-sized, medium-priced speaker system, by all means listen to the Fisher Studio Standard ST430. You'll find it at selected audio dealers or the audio department of your favorite department store. A few minutes of listening will show you why it's one of the most successful new speakers in Fisher's 42 year history.
Manufacturer's suggested retail value. Actual selling puce determined solely by the individual Fisher dealer New guide for buying high fidelity equipment.
Send $2.00 with name and address for Fisher handbook to Fisher Corporation, Dept. H, 21314 Lassen Street, Chatsworth, CA, 91311, USA.
FISHER----The first name in high fidelity.
Also see:
Infinity InfiniTesimal Loudspeaker System (review, Jun. 1979)