YOUR TURNTABLE PROBABLY DESERVES BANG & OLUFSEN.
If you've spent a fair amount of time and money on your audio system, it's likely your turntable is ready for the new MMC 20CL cartridge. You do need a tonearm which can track successfully at one gram, one that has its own resonance well damped, and one which features minimal horizontal and vertical friction. Many of today's higher quality units meet these criteria; more likely than not so does the one you own.
THE MMC 20 CL, A REFRESHING PERSPECTIVE IN CARTRIDGE DESIGN.
Critical acclaim has identified the MMC 20CL as an exceptional cartridge. It is. It will not only give you more music from your records, but will insure those records last significantly longer. However, it is not one of those 'astounding breakthroughs' that always seem to be hovering around cartridge design and its promotion. No, while the 20CL does incorporate new thinking, new materials, and new manufacturing methods, it should be reasonably viewed just as it is: simply one step closer to the theoretical ideal. When we introduced the first stereo cartridge to Europe over 20 years ago, we knew that someday we would have the 20CL. Our approach to cartridge engineering tells us that 20 years from now we will have something significantly better.
SINGLE CRYSTAL SAPPHIRE, BECAUSE THE CANTILEVER IS CRITICAL.
Unlike aluminum and beryllium, single crystal sapphire transfers the motion of the stylus tip without adding any measurable vibration, and hence distortion, of its own. The absence of this vibration and flexure in the cantilever means the undulations in the record groove are transferred exactly and generate an exceptionally accurate electrical signal.
Music is no longer lost between the stylus tip and the armature. Your records open up and music unfolds with new clarity, definition, and spaciousness.
Give your turntable what it deserves.
The MMC 20CL with our new universal connector can be mounted directly on most high quality tonearms.
REDUCING EFFECTIVE TIP MASS, BANG & OLUFSEN'S ENGINEERING TRADITION.
As early as 1958, our research demonstrated that effective tip mass (ETM) was the single most determining factor behind record wear and the loss of high frequency sound information. While some manufacturers are now beginning to realize the importance of this specification, only Bang & Olufsen can look back upon a continuous chain of improvements in this critical area. Today, the MMC 20CL with its Contact Line, nude diamond, ultra-rigid sapphire cantilever, and the patented Moving Micro Cross armature features an ETM value of only 0.3 mg.
LOW INDUCTANCE, OUTPUT REMAINS CONSTANT REGARDLESS OF LOAD.
As you know, low inductance in a cartridge is related directly to the strength and constancy of the electrical signal fed to your preamplifier input. What you may not know is that the MMC 20CL has an inductance among the lowest of all high quality cartridges available today. This is due to a design which incorporates an exceptionally powerful permanent magnet and coil cores of very low permeability.
This design results in very low cartridge induced noise. Subsequently you receive an excellent signal-to-noise ratio without being required to use auxiliary equipment.
INDIVIDUALLY CALIBRATED.
When you manufacture very high quality cartridges, each unit must be tested-not one out of two, or ten, or twenty, but each one. This is why when you purchase the MMC 20CL, you will receive the test results for your individual cartridge. These results include: output voltage, channel balance, channel separation, tracking ability, and a frequency response graph for each channel.
THIS TIME MAKE THE RIGHT CONNECTION
Bang & Olufsen
For Information Write To: Harold Flemming Bang & Olufsen of America, Inc., 515 Busse Road, Elk Grove Village, Illinois 60007, USA.
(High Fidelity, Jan. 1980)
Also see:
Empire Scientific Corp. phono cartridges (ad, Jan. 1980)
Revox B790 turntable (ad, Jan. 1980)
Technics SL-1600 MK2 turntable (ad, Jan. 1980)
Onkyo TX-MKII receivers (ad, Jan. 1980)
Technics by Panasonic -- SL series turntables (ad, Nov. 1977)