Philips Project 7 Series turntables
EVERYONE WHO KNOWS, KNOWS PHILIPS' REVOLUTIONARY Project 7 Series. HE KNOWS.
The World's First No-Compromise Turntables.
These are the turntables audiophiles have been waiting for. The world's first turntables to combine he specs and performance of direct drive with the proven advantages and value of belt drive. That's right--the Philips Project 7 Series turntables have wow & flutter and rumble specs as good as the most expensive direct drive systems. And the acoustic and mechanical isolation of a belt drive. Philips even designed two new tonearms to be perfectly compatible with the new drive system.
The Project 7 Series opens up a new era in turntable performance--the no-compromise era. Because Project 7 turntables compromise on nothing. And because of the incredible Project 7 prices, you won't have to compromise, either.
Did Philips Compromise on Performance? No!
The heart of the Project 7 revolution is a 160 pole tacho generator that electronically monitors and controls the speed of the platter at the driving disc. Actually putting the driving disc right into the electronic feedback loop. This unique electronic Direct Control system means that variations in line voltage and frequency, variations in pressure on the platter, variations in temperature, even belt slippage--all have virtually no effect on platter speed.
All Project 7 turntables maintain constant, accurate speeds--automatically and electronically.
Did Philips Compromise on Specs? No!
The wow and flutter on the Philips AF 877, for example, is a remarkable 0.05% (DIN) and 0.03% (WRMS). With a rumble figure of better than-70dB. No compromise there.
Did Philips Compromise on Construction? No!
The aluminum platter and the specially designed straight, low-mass, tubular tonearm are mounted on a separate, shock-proof, free-floating sub-chassis--which is suspended from the main chassis by three nickel chromium leaf springs with butyl-rubber dampers. And that mouthful translates into superb acoustic and mechanical isolation, excellent tracking characteristics, and exceptional stylus and record protection.
Did Philips Compromise on Controls? No!
Project 7 Series turntables are all-electronic, all the way. On the Philips AF 877, for example, four reliable electronic touch controls provide quiet, convenient, vibration-free operation. There are separate touch controls for starting, stopping, reject and speed selection-all with LED indicators. One touch is all it takes.
And when the record is completed, you don't have to touch anything at all. Because electronic (not mechanical) controls lift the tonearm and return it to its rest.
Nine LED indicators also monitor platter speed-and help you vary pitch--with pinpoint electronic accuracy. No more cumbersome checking o the strobe rings on the platter.
And a convenient, built-in, accurate direct read-out stylus gauge makes stylus force adjustment as easy as turning the de-coupled adjustable weight on the tonearm. No extra gauges, gadgets, or paraphernalia needed.
Philips Won't Compromise. Neither Should You.
Four years ago Philips set out to build the best-performing, best-looking, best-priced turntables in the business. The Project 7 Series turntables more than meet all those goals. With no compromises.
And we don't want you to compromise, either.
That's why we've prepared a new, fact-filled 36-page brochure "Ask Us About High Fidelity. We Know." It filled with dozens of tough questions and honest answers about everything from turntables and tape decks to amps, preamps, tuners and speakers. And it's yours, free. Just call us, toll-free, at 800-243-5000* and we'll send you a copy. It can help you find the high fidelity equipment you're looking for. With no compromises. 1-800 882.6500.
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(High Fidelity, Jan. 1979)
Also see:
JVC turntables (ad, Nov. 1977)
The Anatomy of Magnetic Pickups (Jan. 1979)
FIVE MAINSTREAM SINGLE-PLAY TURNTABLES (review, Jan. 1979)