ALTEC
The perfect roommate.
If music went from your speaker system right into your ears, you'd never lose a single note. But it doesn't. It ricochets off walls, windows, ceilings, floors-until your room is filled with sound waves criss-crossing and clashing with each other.
The result: unnatural reinforcement of some frequencies and complete cancellation of others. A case of musical robbery that every speaker manufacturer knows about, but most simply ignore because they can't do anything about it.
Altec has done something about it. Concept EQ. Concept EQ begins with a pair of superb 3-way speaker systems--speaker systems critically designed to deliver flawless reproduction in any flawless acoustical environment. But not many rooms are acoustically flawless. So Altec engineers developed something called Controlled Variable Speaker Contour and wrapped it up in an amazing little box that rediscovers the music your listening room hides from you.
Now, through Concept EQ's electronic frequency contouring, you can mate your speaker; perfectly to the unique characteristics of your listening room. Bass you've never heard before suddenly appears as big as life-in your room. Midrange becomes as mellow as it should be--in your room. Highs purely sparkle as highs are supposed to--in your room. Music becomes a totally new adventure-in your room.
Listen to your music, not to your room. Listen to the perfect roommate. Listen to Concept EQ from Altec.
The difference you'll hear is the sound of experience.
The sound of experience
1515 S. Manchester, Anaheim, Calif. 92303 ALTEC DIVISION OF ALTEC CORPORATION
For complete information on Concept EQ, please write to the Audio Information Group at Altec.
(Audio magazine, Sept. 1973)
Also see:
Altec-Lansing --"Tangerine" technology loudspeaker (Oct. 1977)
AR-7 loudspeaker (Equip. Profile, Feb. 1973)
AR (Acoustic Research) AR-7 loudspeaker (ad, May. 1974)
AR (Acoustic Research) AR-12 loudspeaker (Feb. 1977)
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