.
A lot of people don't know that a cartridge that's great for one high fidelity system could be disastrous for another.
That's why Pickering has done something fantastically simple.
We've developed Dynamic Coupling Factor--henceforth known as DCF. All it is, is a complicated name for an uncomplicated way to select the best cartridge for your system.
It is your guide to the selection of that cartridge based on its intended application in playback equipment--just as horsepower is the guide to the proper engine for a vehicle.
It works like this. You own an XYZ model record changer. What cartridge do you pick? Not the $29.95 model because it isn't designed for the capability of your XYZ player. Not the $60.00 cartridge either, for its quality cannot be realized in that unit.
Our chart-available to you free-reveals that you need our model XV-15 with a DCF rating of 400 for optimum performance. This means that you will get 100% of the music from your records. Not 50% or 75% but all of the music capable of being obtained from your particular playback unit.
Technically, what we've done is taken virtually every high fidelity record player and pre-analyzed the vital variables for you; those affecting cartridge design and those related to the engineering features of the various turntables and changers.
So now all you need to be well informed on cartridges is to send for our DCF application guide containing our recommendations for what cartridge you use with which record player.
And next time you walk into a high fidelity salon, tell the man: "I'd like a Pickering XV-15 with a DCF of 400." Or whatever.
Pickering cartridges are priced from $29.95 to $60.00.
For your free DCF chart, write DCF, Pickering & Co., 101 Sunnyside Blvd., Plainview, N.Y. 11803.
PICKERING "for those who can hear the difference"
PICKERING--"for those who can hear the difference"
(Audio magazine, Oct. 1970)
Also see:
Pickering phono cartridges (ad, June 1975)
Pickering XSV/3000 phono cartridge (Dec. 1976)
Basics of Turntables (June 1975)
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