Shure styli (ad, Oct. 1977)

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Needle in the hi-fi haystack.

Even we were astounded at how difficult it is to find an adequate other-brand replacement stylus for a Shure cartridge. We recently purchased 241 random styli that were not manufactured by Shure, but were being sold as replacements for our cartridges.

Only ONE of these 241 styli could pass the same basic production line performance tests that ALL genuine Shure styli must pass. But don't simply accept what we say here.

Send for the documented test results we've compiled for you in data booklet #AL548. Insist on a genuine Shure stylus so that your cartridge will retain its original performance capability--and at the same time protect your records.

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TECHNICORNER

The criteria for these tests involved the eight standard production line inspections used for all Shure styli: Visual and mechanical inspection, tip configuration, trackability, vertical drift, 1,000 Hz output level measurement, channel separation at 1,000 Hz, channel separation at 10,000 Hz, and frequency response.

Only genuine Shure styli have the name SHURE on the stylus grip and the words ”This Stereo Dynetic stylus is precision manufactured by Shure Brothers Inc." on the box.

Manufacturers of high fidelity components, microphones, sound systems and related circuitry.

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Shure Brothers Inc.

222 Hartrey Ave., Evanston, IL 60204, USA

(adapted from Audio magazine, Oct. 1977)

Also see:

Shure V15 Type IV Phono Cartridge (Feb. 1979)

Shure phono cartridges (Feb. 1978)

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Updated: Sunday, 2019-05-26 16:04 PST