IT DOESN'T COST ANY MORE TO OWN A BANG & OLUFSEN CARTRIDGE.
One of the most prestigious names in audio offers a remarkably affordable way to improve your stereo system.
Bang & Olufsen MMC cartridges.
Their audibly superior innovations will now fit virtually all of today's better tonearms.
MMC, Separation and Imaging.
What is MMC? It's the patented Moving Micro Cross armature found in all five Bang & Olufsen cartridges.
This MMC keeps each channel on its own axis so you'll hear exceptionally accurate stereo separation, depth and realistic stereo imaging.
The manner in which these cartridges pinpoint the placement of individual instruments is uncanny. One audition will convince you.
Longer record life.
It's a result of our extremely low Effective Tip Mass (ETM). How we achieve it is an engineering story in itself. But the low ETM of our stylus assemblies means much longer record life and better tracking even on "hopelessly" warped records.
A cantilever made of a solid, single crystal of sapphire.
You'll find it on the remarkable MMC-20CL. Why sapphire?
Because it has very low mass yet is 21% more rigid than beryllium and 500% more rigid than aluminum commonly used in other cartridges.
(see image: Model MMC 20 CL with Universal Adapter.)
This rigidity virtually eliminates any distortion-causing vibration within the cantilever. Every subtle movement of the stylus tip is translated into transparent, uncolored sound and musical detail.
Audition them for yourself.
Hear for yourself why the critics respect our MMC cartridges. Bring in your favorite records to a select audio dealer and learn how for the price of a fine cartridge ... you can own a Bang & Olufsen.
For more information, write to:
Bang & Olufsen--Bang & Olufsen of America, Inc.
515 Busse Road Elk Grove Village, Illinois 60007
Moving Micro Cross is a registered trademark of Bang & Olufsen.
(Audio magazine, Oct. 1981)
Also see:
Bang & Olufsen MMC 20 CL Phono Cartridge (ad, Mar. 1981)
Bang & Olufsen SP-12 phono cartridge (ad, Oct. 1970)
B&O MMC 20CL Phono Cartridge (Equip. Profile, Mar. 1980)
B&O 15° High Compliance Stereo Pickup, Model SP 12 (Equip. Profile, Oct. 1970)
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