From lasers that play digital records to computerized tape decks that make digital recordings, nobody delivers the startling realism of digital sound like Technics.
The challenge: to eliminate the audible differences between live music and its recorded counterpart.
The solution: Technics digital audio technology.
Technics digital technology is not a conventional (analog) process of music reproduction as in ordinary turntables and tape decks. Instead, music that is recorded in the digital process is electronically translated into a numerical (digital) code. So sound is not only immune to the scratching and physical damage that can affect conventional records and tapes. But also to distortion that can ruin music.
When you play back a digital disc or tape, the numerical code is translated back into music. And the sound is indistinguishable from the original.
With all of this digital technology Technics has emerged as the only manufacturer to bring you not one, but three digital components. For both tape and disc formats.
First there is the extraordinary Technics SL-P10 Compact Disc Player. The SL-P10 uses a standard 4.7-inch grooveless, digitally encoded disc. This compact disc (CD) is not played in the conventional sense with a tracking stylus that can damage a record.
Instead it is scanned by a computerized laser system. There is no wear on the disc, and the music is reproduced with a purity that could only be digital.
And the SL-P10 can be programmed to find a specific cut, play a series of cuts in any order or play a cut repeatedly Then there is the Technics SV-P100 The world's first compact, fully self contained digital cassette recorder. It is a computerized marvel that uses ordinary video cassettes to record, store and play back the astonishing realism of digitally encoded music.
If you already have a video cassette recorder, the ingenious Technics SV-100 Digital Audio Processor connects to your VCR. This endows it with the same kind of computerized digital capability as our digital cassette recorder.
And whatever the future of audio holds, digital and beyond, Technics is committed to leading you to it.
Technics The science of sound
They don't just reduce tape noise.
They eliminate it.
Technics cassette decks with Dolby B, C and dbx
This remarkable series of Technics cassette decks represents an important technological advance in the fight against tape noise. Because unlike other decks that give you only one or the other, Technics now gives you: Dolby B noise reduction for compatibility with your present tape collection. Dolby C for compatibility with the new "C" encoded tapes. And dbx to eliminate virtually every decibel of audible tape noise. All in one deck.
dbx is effective because it compresses a musical signal so its dynamic range is cut in half. When the tape is played back, the original dynamic range is restored, but the noise level is pushed below the level of audibility.
This allows loud passages to be recorded without distortion and soft ones without hiss.
These Technics cassette decks go on to give you computerized performance: microprocessor feather-touch controls.
Music
Select to automatically find any song on the tape. Music Repeat to replay a song up to 16 times. And a remaining time display to tell you how much recording is left on a tape.
In addition, there is automatic tape bias and EQ setting, expanded range (-40db to +18db) three-color FL meters to handle all the dynamic range dbx gives you, the accuracy and precision of two-motor drive and more.
Explore all of the Technics cassette decks with Dolby B, C and dbx. After all, why own a deck that just reduces tape noise, when you can own one that also eliminates it. Technics.
* Dolby Is a trademark of Dolby Laboratories. Inc.
®dbx Is a registered trademark of dbx, Inc.
Technics The science of sound
A unique solution to a serious turntable problem: Technics turntables with the P-Mount system.
Unfortunately, standard turntable design has left too much to chance in terms of cartridge mounting and performance.
Technics turntables with the patented P-Mount tonearm/cartridge system have changed all that. By providing complete compatibility between tonearm and cartridge to achieve the optimum tonearm resonant frequency: the level at which annoying bass frequency interference is minimized. For the accuracy and fidelity conventional turntables can deny you.
In addition, P-Mount is a plug-in system. You'll get outstanding performance without struggling to install the cartridge. There's nothing to wire. There's no longer a headshell. There's no more fumbling to calibrate overhang or stylus position. Tracking and anti-skating adjustments have been virtually eliminated.
Just plug any P-Mount cartridge into a Technics straight, low mass, high performance tonearm, and tighten one locking screw. With Technics, you- records are now virtually immune to the groove wear, poor channel separation and distortion caused by improper cartridge-to-tonearm mounting.
Technics has standardized all key specifications with manufacturers of P-Mount cartridges: cartridge weight, external dimensions, connector shape, stylus position and more. So you can choose from a wide range of cartridges from virtually every manufacturer.
The P-Mount plug-in cartridge system. Just one 01 the many advances you'll find in the entire line of sophisticated Technics turntables. Including our surprisingly affordable new quartz-locked series.
The turntable revolution continues at Technics
Technics--The science of sound
Technics introduces an awesome Computer-Drive Receiver.
It stops distortion before it starts.
And that's just the beginning.
The new Technics SA-1010 Computer-Drive Receiver. A receiver that combines so many technological advances it is the most sophisticated ever to carry the Technics name.
It starts with Technics innovative Computer-Drive technology: a microcomputer with the intelligence to sense potential causes of amplifier distortion. And to stop that distortion before it starts. So your music comes through with breathtaking clarity.
A second computer not only operates the world's most accurate tuning system, quartz synthesis. It also scans and mutes unwanted signals before they interfere with your music.
And the SA-1010's intelligence touches other areas.
A microprocessor is also used in conjunction with Technics Random Access Tuning with auto memory. It allows you to pre-set and store up to 16 of your favorite stations. And to hear any one, in any order, at the push of a button.
And whatever music you do listen to can be made to virtually envelop you, surround you by engaging Technics Dimension Control circuitry.
Then there's the sheer power of the SA-1010: 120 watts per channel, minimum continuous RMS, both channels driven into 8 ohms, from 20Hz to 20kHz, with no more than 0.003% total harmonic distortion.
And of course, the SA-1010 is ready for digital. It will be able to reproduce the flawless sound of digital sources soon to come.
Power. Perfection. And performance.
The awesome SA-1010 Computer-Drive Receiver. From Technics.
Technics--The science of sound
(Source: Audio magazine, Oct. 1983)
Also see:
Technics SL series turntables (Sept. 1978)
Technics P-Mount turntables (ad, July 1983)
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